Find out what innovation and creativity really are and why they're more important than ever to sustaining success. Learn how to build an intellectually diverse team to spark creativity, and how to establish the psychological and physical conditions that foster fresh thinking in your team. Explore powerful tactics for brainstorming ideas for new products, services, and business processes and models in your groups and for sourcing great ideas from outside your organization. Learn effective practices for streamlining your list to the most promising options for implementation.
- What They Are, Why They Matter
- Shape a Creative Team
- Set the Psychological Environment
- Enrich the Physical Environment
- Spark Ideas
- Converge on the Best Option