Founder of Do Well Dress Well
Whatâ°ÃÂªs your Story?
Exactly 1 year ago this month, I decided to press publish on my website dowelldresswell.com to finally share my passion with the world. I was nervous, scared yet excited about where this new venture could take me. The content that I wrote over the next few months was well-received by readers all around the world and at that moment, I knew that I had a good business idea on my hands. I am so proud to be the Founder and Editor-in-Chief of Do Well Dress Well, a platform for women who want to do well, dress well and make a statement. I not only write valuable blogposts in the areas of career advice, networking, professional development and dressing well but I consult with clients one-on-one to build their personal brand and personal style. I also run a networking event series called ideate networking, fun and intimate networking events in the Mississauga area for women looking to connect with ambitious, like-minded women.
What do you love most about the work that you do?
I have the opportunity to connect with some of the most hard-working and inspiration women all across the globe. I have loved that my business has allowed me to develop such great friendships both locally and internationally. Aside from this, I also love that my work allows me to play a small role in the success of these women. By helping them update their resumes, build their LinkedIn profiles and sharing style tips, I have been able to witness women land jobs, make valuable connections and find a personal style that makes them look and feel good.
What motivates you?
Iâ°ÃÂªm motivated by two things. First, the fact that I am in control of my own success. I know that whatever I put my mind to, I can achieve and that always pushes me to keep going. Secondly, I can see that my business is making an impact on the women around me. I receive messages and emails all the time from women letting me know that they turn to my website every single day for inspiration. I canâ°ÃÂªt help but be so humbled by this and knowing that I have an audience that relies on my content is all the motivation I need.
If you had to give one key ingredient to your recipe for success, what would that include?
Authenticity. I made the intentional choice to make myself the face of Do Well Dress Well as I knew that I needed to have a unique presence in order to stand out. This has allowed me to succeed because my audience can really relate to me. I donâ°ÃÂªt try to be anyone but myself and I make sure that I share that through my blogposts, social media and in-person. On that note, I would also say that consistency is important because my audience always knows what to expect for me. Iâ°ÃÂªm consistently authentic and Iâ°ÃÂªm not afraid to share my personal thoughts. I often remind my audience why I started my business and why Iâ°ÃÂªm passionate about what I do.
What is your most valuable resource?
My most valuable resource is definitely LinkedIn. I am the biggest advocate for this platform because I have experienced first-hand the benefits of building an active presence (because itâ°ÃÂªs not enough to simply be present). LinkedIn is great not only for making connections but for finding jobs and career opportunities. Iâ°ÃÂªm fortunate enough to have landed many of my jobs through LinkedIn and have also discovered public speaking opportunities.
Special offer: Iâ°ÃÂªm happy to provide Avanti Women members 20% off their first Do Well Dress Well service! Valid on all services until March 31, 2017. Details: www.dowelldresswell.com/services